Published on November 2, 2024 • By Kaiju Team
The General Data Protection Regulation (GDPR) changed the landscape of digital marketing in Europe. If you are sending emails to EU citizens, you need to be compliant.
You must have explicit, opt-in consent to send marketing emails. Pre-ticked boxes are a thing of the past. You also need to keep a record of when and how this consent was given.
Only collect the data you absolutely need. If you just need an email address to send a newsletter, don't ask for a phone number or date of birth.
When you use a tool to verify your email list, you are sharing personal data (email addresses) with a third party (the Data Processor). You must ensure this processor is GDPR compliant.
Kaiju is fully GDPR compliant. We act as a Data Processor. We process your data solely for the purpose of verification and delete it immediately afterwards. We do not store, sell, or share your data.